I was at a thing recently and was introduced to a woman with great earrings.
In the course of the conversation she mentioned she had a blog.
She told me she blogged about things that were current and things that were trending.
She used the word "leverage" a lot.
She 'works towards' brands.
She loathes personal blogs
She writes guest posts
She attends a lot of really important events
She said blogging uses her voice in a stronger way than other social media
She never blogs on Saturday nights,
Cool people don't blog on Saturday nights.